Market research tools help the market element to improve, evolve, and craft products and services that customers need and want. Many market research tools are providing invaluable feedback from consumers to increase market research efficiency. Each worker needs their toolbox, and it’s no different for market researchers. There’s no trick finder in your analysis toolbox, but it does have resources that crunch data and find hidden insights.
Market research tools help you to create the best experience possible for your clients and employees.
1. Tofler
Tofler collects company data from multiple government websites, company websites, and other public domain sources. Tofler has a broad company information database, approx. 1 million, and the new and existing companies are updated daily.
Tofler understands that some companies and individuals have concerns about being listed, the information is all a matter of public record and comes from official records, and government data released with no changes whatsoever to Tofler’s end. Tofler seeks to be an exact copy of documents, and therefore they do not delete companies’ public record details.
2. Tableau
Tableau is a data visualization platform with analytics, visualization, and business intelligence to help you see and understand market research data. You can build and distribute an immersive and shareable dashboard with colorful charts and tables that display patterns and variations. For data acquisition and retrieval, Tableau links to your servers.
3. Google Keywords
If the eyes are the window to the soul, then the window to the internet is Google Keywords. This Google tool shows you the number of keyword searches, how competitive such keywords are and how keywords are interrelated. You can easily find it here if you want to know about the connections customers have between goods, ideas, and events. To use it, you need to create an account for AdWords.
4. Sample-size calculator
Qualtrics sample-size calculator lets you decide the perfect sample size in seconds. You only need to enter the confidence level, population size, the margin of error and determine for you the right sample size.
5. Social Mention
Social Mention is a real-time search tool that will educate you on what’s happening in the social media world. It aggregates user-generated content from across the globe into a single data feed. You can see aggregated data based on power from more than 80 social media sites or the probability that a brand will be debated.
6. Thinking with Google
Thinking with Google is looking at digital innovation in a way that only Google can-via data. It is a tool for everything, from high-level perspectives to ready-to-deck stats and useful instruments. You’ll find the data Google is researching and the patterns they’re monitoring along with forward-looking insights and behind-the-scenes looks at a product and interactive consumer campaigns.
7. R Studio
R Studio is a free, open-source integrated development environment, which means that the data-analysis community that uses it is constantly improving. RStudio is an integrated platform for R development (IDE). This provides browser, history, debugging, and workspace management tools that are helpful and useful in many cases.
8. Stats iQ
Stats iQ detects relationships in your data automatically and shows how strong such relationships are. Stats iQ runs the correct statistical tests and visualizations automatically-then it translates your results into a simple language that anyone can put into action.
9. Qualtrics Panel
Thousands of opt-in survey respondents, both B2B and B2C, have access to the Qualtrics Panel Team, who are already vetted and qualified. They handle all the quotas for maximum response, redirects, and their screeners field your survey.
10. Google Trends
Although Google Trends has a certain overlap with Social Mention, in addition to social platforms, Google has the additional feature of also factoring in data from its search engine. Google Trends is a search trend feature that shows how often a given search term is entered in Google’s search engine relative to the total search volume of the site over a given period.
