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Digital Marketing: 3 Reasons Why it is an Industry You Should Work in

Digital Marketing: 3 Reasons Why it is an Industry You Should Work in

by Ruhia

Digital Marketing can be frustrating when we start and don’t have anything else to do. But in real fact, we start and done so for with it realize that the digital marketing is the best job in the world. Let’s find out the top 3 reasons why digital marketing is an industry you should work in…

What is Digital Marketing?

Digital marketing is an ever-growing popular industry that many of us actually tend to rely on in our day-to-day lives. This is seen through apps, social media, and even the search engines that we use and throw all our questions and queries into.

Digital marketing comes in many forms such as display ads, search engine optimisation (SEO), content marketing, and social media marketing.

Digital marketing to its core is a way of promoting a business through technology, digital, and online resources. Older traditions of marketing involve advertising in newspapers, TV, and billboards. Whereas, today’s digital strategies include social media, Google, and even emails! If you’re inspired to start your career in digital marketing, perhaps consider a recruitment agency for digital marketing to help you achieve your career goals.

1. The Demand for Digital Marketers is High

As there is so much to digital marketing and it expands over various fields and facets, there are tons of roles to fill! however, according to a LinkedIn survey, the industry is currently facing a shortage of professionals to fulfill roles. So even if you’re not a complete tech geek, learning digital marketing skills is a good thing to bank on into the foreseeable future.

The demand for skills in digital marketing has been rising even more rapidly since the beginning of the pandemic. This makes sense, as we all learned the hard way over various lockdowns just how much we really do rely on technology.

Collecting data from LinkedIn shows that “Digital Marketing Specialist” is one of the top 10 most sought roles on the app, with over 860,000 jobs looking for candidates. Further to this, social media, SEO, analytics, and content skills are some of the most wanted experiences.

Also, as the digital marketing industry has evolved from the growth of technology, we can assure you that digital marketing will always exist as long as technology exists!

2. It’s an Ever-Growing Industry

The digital marketing industry is booming right now in the UK. As of last year, the digital marketing industry has experienced eight consecutive years of growth. A recent study tells that the industry had grown by 4.8% in 2021.

Digital marketing relies on technology and as technology changes, so do digital marketing.  These charges vary from new tools, software, and strategies, for example, cloud-hosted applications have been a big change to digital marketing and how we work, helping us all connect and work more efficiently.

Because of this, it’s hard to get bored in such an industry where things are constantly changing, it’s hard to not learn something new every day. As mentioned earlier, every time a new tool or software is introduced, a new demand for a new skill is created.

So, where technology is the future, and digital marketing is born of technology, if you’re working in digital marketing you’re a step ahead of securing a reliable career.

3. Digital Marketing is Unbelievably Versatile

In life from an early age, we have our families, friends, and education making us think about who and what we want to be when we grow up. And of course, the pressure is on when we lead up to College and University to really find ourselves and what career path to set ourselves on.

This pressure is present in most industries that you could work for, as you might start to panic about the role you’re in and have to re-visit education later on in life just to switch careers and do what feels right for you.

Well, I have good news if you want to work in digital marketing If you decided on your career path in this digital marketing world and later change your mind on this you need a little training to make another digital marketing role

Within the digital marketing industry, you can build on existing skills while still learning new ones whilst still staying in the same field. There will be ongoing learning opportunities and plenty of choices here and, different skills to fit together in many ways. For example, you could swap from being a content manager to being an SEO just by picking up a few more skills.

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