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Building Infographics

5 Common Mistakes with Building Infographics and How to Avoid Them

by Robin Smith

Good infographics can be extremely beneficial regardless of what industry you work in. But it’s important to realize mistakes you could make along the way to ensure that the end product isn’t a disappointment.

So what are the most common mistakes with building infographics? 

That’s what this guide will discuss. Keep reading to get the inside scoop!

1. Underestimating the Power of Visuals

This means not taking into consideration the way visuals and data can inform and influence people’s decisions.

Visuals are extremely important when constructing an infographic because they provide information quickly and more accurately than words in many cases. An infographic’s visuals should be clear, interesting, and easy to resonate with. 

It also helps to use visuals to draw people in or to generate an emotional response. To avoid underestimating the power of visuals, make sure to think about how colors, shapes, and typography can be used to enhance the overall message and value of the infographic.

It’s also important to avoid using infographic design tools that are too complicated or excessively busy. Simplicity is key when using visuals.

2. Not Establishing Clear Objectives

When embarking on the design of an infographic, it is important to first identify the main goals and objectives of the project. These objectives should be stated in a precisely defined manner. This is so that the infographic design process can be tailored to meet those goals.

For example, are you aiming to inform the audience on a certain topic or engage them by providing visuals of data? Clarifying these objectives before starting the design process ensures that the infographic is created with a specific purpose.

3. Not Preparing the Right Data

When it comes to infographics, the data represented needs to be well-researched, accurate, and relevant to the topic at hand.

Preparation should include analyzing a vast amount of information and specifically outlining which metrics should be used to represent the data. This will help provide the necessary insight for your audience. It also streamlines the entire design process.

Furthermore, always double-check to ensure the metrics used are accurate and updated.

4. Not Aligning Design to Content

It’s essential to ensure the content of your infographics boasts a natural flow between its different sections. When creating an infographic, it is important to have your content structured before the design.

It is also important to start with a blank canvas and not attempt to ‘force’ the content into the infographic’s design. Instead, aim to incorporate an eye-catching layout that allows your content to integrate properly.

5. Unbalanced Color Usage

It is important to avoid using more than two different colors in a design, as too many colors can be distracting. Additionally, the colors used should not clash or conflict. Instead, they should be complementary and have some correlation to each other.

When choosing infographic color options, it is important to use a limited number of colors and balance out their usage.

If you need more assistance to create your infographic design, plenty of free online sites are available.

Avoid These Mistakes With Building Infographics

Creating a compelling infographic is more than just adding visuals. To design a successful infographic, it is essential to utilize simple visuals and a minimal number of colors, use data to support the visuals, and ensure the messaging is clear.

Take the extra time and effort to avoid these common mistakes with building infographics. Would you like to read more articles like this one? Check out our blog now!

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