Did you know that around five in 10 people acknowledge that an aesthetics deficit is the primary reason they won’t go back to a website?
So, if you believe that the way your website looks doesn’t matter, think again. Based on the statistic above, half of your visitors may never return to your online storefront if they’re unimpressed with the design.
Do you want to learn what it takes to create a website visitors will be drawn to?
Keep reading to see five techniques you can use to improve your website user experience.
1. Improve Loading Speed
Did you know that 53% of web users will bale if it takes more than three seconds for your webpage to load? And the longer the page takes, the higher the probability people will end their quest to visit your website.
You should strive for a page loading speed of two to three seconds. A page loading time exceeding that range will jeopardize the user experience.
You can reduce your page loading time by doing the following:
- Optimize images by considering different file sizes and formats
- Put CCS and JavaScript in external files
- Cache your web pages
- Reduce HTTP requests
When you hire a company offering website development, you’ll have a site with pages that loads fast enough to satisfy people and the Google algorithm.
2. Ensure Web Pages Are Consistent
It’s also essential to strive to achieve consistency across your entire website. So, there should be consistency when it comes to font selections, heading sizes, spacing, button styles, illustration styles, and other things.
You don’t want to switch things up to the point where web users wonder if they’re still on the same site. Ensure your website has a sense of sameness.
That doesn’t mean it should be boring. It should have a visually distinct layout that ties the web pages comprising your website together.
3. Mobile-Friendly Design
Consider that 52% of internet traffic comes from mobile phone users. The same source notes that 35% of U.S. consumers use their mobile phones for all their online shopping. So, you need a responsive design that’s mobile-friendly.
But what is mobile-friendly design? When striving to do so, consider the following:
- Conduct user research to figure out content users want
- Opt for larger font sizes and shorter paragraphs
- Make the site easy to navigate
- Ensure pages load fast
- Test to ensure the website displays well on small screens
4. Use White Space
Don’t be afraid of white space. Using white space will make your written content more visible.
People will be better able to focus on the message you want to convey without their senses being overloaded by a lot of different design elements.
While you might be tempted to fill the screen with pictures and other things, ensure you employ plenty of white space.
5. Include a Call to Action
Don’t forget to include calls to action strategically on your web pages. How does this impact the user experience? People need to be told what the next steps are, whether signing up for a newsletter or going to a product page.
Help your website visitors understand the process so they know what to do.
Focus on Website User Experience
Simply having a website for your business isn’t enough. You need to ensure that it offers consumers what they’re looking for.
Consider these tips to improve the website user experience for the best results.
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