In recent years, SEO gurus have shared their interpretations of Google Algorithm updates, claiming Google has demonstrated increased transparency. We’ve experienced a few updates called Product Update, Core Algorithm update, etc.; however, one could argue that upon further analysis of the search results, the outcomes do not reflect what the gurus, nor Google claim.
The art of mastering SEO has remained a moving target over the years. Once you know what the magic formula is for success, a mysterious update is launched over a holiday when no one is paying attention, taking out all your rankings and traffic overnight. Then SEO specialists spend hours trying to assess which pages have been impacted, combing the internet for feedback that reflects their own experience.
Being in this business for over two decades teaches you that your own analytical skills are more informative than gurus’ opinions. Typically, when a new algorithm update is ushered out, the results tend to be worse. Then you see an onslaught of SEO experts complaining about spam in the results. Google then rolls out a correction a few weeks later that reverse many of the ranking results. So, where does that leave you?
- For one, never come to a conclusion regarding SEO results within the first few weeks – they will likely change.
- Who are the winners? Often, you see the same characters dominating all the search results. Does that make sense? Do they deserve to be there or is something else going on?
- Consider possibilities outside the common narrative.
What are we suggesting here?
For one, the public has slowly been gaining insight into corporate policy reflecting political policy. The deeper you dig, the more you will realize that results seem to reflect favoritism for certain brands that do not deserve to rank.
Why in the world should a comparison website rank for everything without being the creator or seller of anything? It’s quite simple once you open your mind up to the possibilities. The heads of these companies contribute dollars and obedience to certain authorities and are rewarded with prominent search engine placement.
Think that isn’t so? Do the homework yourself and see if you can disprove this theory. When search results do not reflect what Google themselves say they are doing nor elevate gurus in the business sufficiently to explain the results, you will see that the small business will always be at a disadvantage. The rules will always change to favor the big players who contribute large sums in campaign dollars, push certain agendas through their advertising campaigns, and enact company policies that reflect the latest political agenda.
Next time a big algorithm update is announced, or you wake up to your website’s traffic in the tank again, consider that there are alternative possibilities in play that won’t be obvious until you begin to examine conspiracies, CEO behavior, company mission statements, and political trends. Google never has been transparent and never will be. Your own intuition is much more reliable than any statement given by a Google representative, and you can take that to the bank.
How does the Google Algorithm Impact You?
What is the real motive behind Google’s algorithm? Many people are interested in learning just how much influence and control the Google algorithm has on their lives. The truth is, it impacts us more than we think – from search engine results rankings to social media content. This article will explore how the Google Algorithm truly affects us and uncover its true purpose.
The power of the Google algorithm lies in its ability to rank websites, news articles, videos, and other web-based content according to relevance and popularity. By understanding what criteria Google uses for these rankings, individuals can optimize their material accordingly and increase visibility in search engine results pages (SERP). Additionally, many businesses rely heavily on getting their products or services listed high up in SERPs to drive traffic and leads.