With the appearance of the Internet, people got access to the most extensive database anyone could ever imagine. Now, the net is full of content, and we run out of space as even our clouds can’t store so many selfies and cat videos. Having that much info to sort through, people can get easily confused while looking for whatever they are interested in since there is a lot of trashy content piling up on top of gems of real value.
Nowadays, content generation has become a playground for marketing and self-expression. That means the demand for content is rising, so content generation is increasing exponentially.
But what’s the point if the content you produce is of low quality? With the competition we have, one can’t settle for average. If you want to make your business or blog popular and monetize your venture, you should think about investing in marketing and improving the quality of your content. Hence, splurging on a good content writer would be a wise decision.
But the market is full of candidates – some better, some worse – making it very hard to choose a good employee to meet your requirements.
Feeling confused already? Here are some tips on how to find your perfect match:
To know what candidate you need, you should have a solid understanding of the idea you want to embody so you can articulate your expectations properly. Only by knowing what you want will you know what content writer you should look for. If you are planning to start a blog about some specific topic, you have to make sure your future writer has expertise in it. For instance, if you have a start up idea, you need a person who knows a thing or two about business so the content they generate is not only relevant but also trustworthy and spiced up with business jargon, making it look professional.
People who consume your content must see your texts as a source of useful information provided by someone who is an expert and not just another amateur having only a vague idea of the stuff they are talking about. That’s why it’s better to hire someone who has experience generating this particular type of content or who is passionate enough about the subject to educate themselves on it constantly.
Manage your finances wisely and establish your budget, then check the market to grab at least some general understanding of the prices. Don’t worry, if your budget is tight, it doesn’t mean that you can’t find a good content writer. You don’t always have to pay a fortune for your content to be great. If your budget is not that impressive yet, it just means that you will have to spend a little bit more time to find a good employee.
There are myriads of platforms such as Upwork or writepaperfor.me where freelance content writers dwell, acing project after project. Many of them already have a portfolio for you to check out, and some platforms even rate their freelancers, letting you see how successful they are and what feedback they get from their clients. After reading the reviews and flipping through several pages of the content they make, you can find the one whose style suits you the most.
Keeping in mind all the qualities you are looking for, design a test task specifically to check if your candidates possess all of them. This will help you make sure they’ll be able to easily grab the concept of your ideas and create content tailored to all of your needs. What’s even more important, ensure that your test task is challenging enough to determine if your candidate’s hard skills are good enough since every content writer should have a good command of your target language and know the basics of SEO and marketing as well as be apt with tools they will have to use in the process.
Write down a list of questions you deem relevant. If you are out of ideas, look up some tips on the Internet, but remember, those articles you find may be too vague. Only you know what type of content you want to see in your blog, so, together with some general questions asked to check if your future assistant isn’t a total psycho, think of several questions that can help you determine if your candidate shares your vision. Remember that a collaboration like that is meant to be long-term, and you will have to be in touch with this person quite a lot, so it’s important that you two see eye to eye and like each other’s company.
By following these easy tips, you will find a content writer to collaborate with so you two can create something engaging and beautiful. Good luck!