Did you know that only 49% of small businesses invest in SEO? This is one of the major SEO errors small businesses make.
Small business SEO errors can be costly. If you want to succeed in today’s competitive market, you need to get your website in front of the right people.
Using SEO can help you do just that and save you a lot of money at the same time.
The good news is that there are several common mistakes that you can easily avoid. If you’re a small business owner who is learning about SEO, here are some common mistakes you should avoid.
1. Failing to Create an SEO Strategy SEO errors make
One of the biggest mistakes for marketing businesses online is not creating an SEO strategy at all.
This is probably the biggest mistake. Without a strategy, you have no direction and no idea what you’re doing.
The best way to combat this is by creating an SEO plan that covers everything from keyword research to on-page optimization.
2. Ignoring Your Backlinking Rankings
Another common SEO mistake is ignoring your backlinking rankings. This can be a problem if you’re focusing too much on the front-end metrics and not enough on the back-end ones.
Your search engine rankings are only as good as the links pointing to your site. If those links aren’t strong, then your rankings won’t be either.
You can monitor your search rankings checker here.
3. Publishing Poor Content
Another common SEO mistake is publishing poor content. This can be a tremendous problem if you’re trying to rank for competitive terms.
You need to write engaging, useful articles that provide value to your readership. If you don’t, then no one will link to it or share it on social media.
4. Choosing the Wrong Keywords
You can’t just pick any old keyword and expect it to rank well. You need to choose keywords that are relevant and popular but not too competitive.
If you want to rank for “social media,” then you’ll have a much harder time than if you were to target keywords like “the best social media management tools.”
This is because the latter is more specific and less competitive. You can use tools like Google Keyword Planner to find popular keywords and estimate their difficulty level.
5. Neglecting Mobile Optimization
The fact is more people are using mobile devices to access the internet. If you want your digital marketing strategy to be competitive, then you need to make sure your website looks good on all screens.
Mobile-friendly websites have an edge over those that aren’t optimized for mobile use. It’s worth taking time to ensure your site works well on all devices.
Avoid These Small Business SEO Errors
Making these small business SEO errors can have a big impact on your brand’s online visibility. By avoiding these mistakes, you can increase traffic and conversions while also improving your search engine rankings.
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