As many of us are aware by this stage, the internet has become a very important part of just about every person’s life. The online sector is also one of the main go-to resources for customers when they are looking for services and products.
90% of the US adult population accesses the internet daily. But by how much can your website increase your sales? Let us take a closer look. Before going into the article you might want to check out white label web design and make yourself familiar with the different facilities out there.
Online Is Where It Is At
The internet is now the hotbed for research when it comes to consumers. In fact, it is now so integral and a part of our lives that many modern consumers often generate anything from 20 to 500 touchpoints, before they will even make a purchase (depending on the service or product type).
And there has been a very sharp increase in these types of purchases too E-commerce penetration in the U.S. hit a new high in 2020 at 21.3%, up from 14.3% in 2018.
So when you start thinking about how much a website can increase sales, the figures mentioned above are an indication that websites will become even more important in the near future.
Websites Attract New Sales Opportunities
Nowadays it is vital to have a website due to the needs and demands of modern consumers. Without a website, it is harder to build trust and a good reputation which is often needed if you want your business to be successful.
Websites have been proven to be among the more effective methods to expand your websites sales. To gain an understanding of why this is, think about these points:
You, Will, Reach More Prospective Customers
Businesses are limited by the potential customer numbers it is able to access. If you are only running a local operation from a physical store, your customer pool will be restricted. With a website, you are able to connect to any person that has access to the internet, across your city, state, or even further. You Can Provide 24/7 Support And Sales
The older methods of support and selling are limited to operating hours. With an effective website, it becomes possible to offer access to potential and existing customers round the clock.
When you own a website one of your biggest considerations is going to be SEO (search engine optimization). Search engines are designed to rank websites according to their relevancy along with other criteria. It is also why when typing search terms into Google (or any other search engine of choice), the results returned are a reflection of what the person is searching for.
So SEO can be thought of as a method to signpost your services, which includes what you are selling or what type of services your business provides. This is made possible through links, content, keywords, and other things. Through strategic and careful SEO of your site, you will increase the likelihood of attracting new customers which will help to increase your sales.
The correct use of SEO is vital when it comes to establishing websites and growing traffic online.
There are two important parts to SEO:
1. Traffic Quality
The visitors that land on your website should genuinely be searching for the services and products you are promoting. For example, if a person wants to buy a Time Magazine and they end up on a site about “the metaphysical nature of time”, it will be a miss when it comes to the website and the visitor.
2. Traffic Quantity
Encouraging interested people to click on or through your website, will start to increase your sales and traffic through an increase in relevancy.
SEO is extremely important since, unlike ads that constitute a large proportion of the search results, “organic traffic” is going to cost the same regardless of whether you have 10 or 10 million visitors.
It is really worth your while to hire an SEO expert, so you are not missing out on this relevant traffic.
Don’t Forget About Your Web Design
Websites that engage visitors due to a premium design are a significant asset. It is important to understand that visitors use websites as the barometer of whether a company is trustworthy. In fact, an astounding 75% of website credibility opinions originate from the design of a website.