Finding customers for a small business is easier said than done. Competition is fierce in every industry. That’s why it’s no surprise that 61% of marketers say getting traffic and leads is their biggest problem.
But there are things you can do to get more attention for your business. You can utilize the latest marketing strategies to find the people most likely to buy your products.
If you want your company to grow, you must invest in whatever small business marketing tactics you can. Below are several marketing tips to help you grow your brand’s presence.
Much of your marketing efforts will go to waste if you cannot reach out to interested customers. Many people may have an interest in what you offer when they first find your company. But before making a purchase, they go along with their lives because they aren’t in a position to buy — and likely forget about your company.
You can capture more of those leads by building an email list. Create an opt-in email form on your website and incentivize people to join.
When you do this, you’ll have instant access to people interested in your brand. You can send informative emails to build trust and, eventually, promotional emails to encourage people to become customers.
Invest in Paid Ads
You may be unable to wait for customers to find your business in some situations. You have high operating costs, so you only have so much runway to keep the lights on.
Investing in paid ads will help your company gain immediate traction. People will see your products wherever you advertise, and some of those people will click through to your website. If you’re unsure about managing the advertising campaigns yourself, consider hiring a reliable Google Ads agency to optimize your ad campaigns effectively.
Once people see your offering, you can test how well things perform. Test your ads, landing pages, and products to gather data about works and optimize the winning ad campaigns.
Word of mouth is one of the best ways to get the word out about your business. If your company is still unknown, there will be little trust in what you offer. It isn’t until you hit a critical mass of customers that people will trust your company.
But you can speed this process up if you encourage people to recommend your products. However, this is hard to do when there is no incentive.
A referral program gives that incentive. Offer points or other rewards for people who recommend your products with codes or links. Once someone gets a specific number of points, they can get free products or cash for recommending your business.
Start a Blog
If you want sustainable traffic to your company website, starting a blog is one of your best options. People constantly search Google to find information to solve problems. If those problems relate to your offer, you can capture that traffic with informative blog posts.
Start searching to see which topics people regularly search for on Google. Your goal is to look for low-competition terms that you can rank for on your website.
Once you have content for the low-competition terms, you can start building content for the more competitive terms. Your overall goal is to create content clusters that cover topics from every angle possible.
Although many marketing strategies have moved online, that doesn’t mean you don’t still have local advertising options. People are still constantly out and about. You can reach those people by using local advertising options.
Billboards are a great example of this. You can target people on the road every day going back and forth from work and errands.
If you want something more unique, you can look at advertising for blimps and balloons. People often stop and look when they see unique objects in the area, so this is an excellent option for putting your brand’s name on something unique.
Use Local Search
Although you can get a lot of traffic with SEO, that doesn’t mean you’ll be able to reach local searchers in your area. Google has more factors to consider for local searchers, so you need to give Google what it wants.
One of the most important things to consider is the map results. Google doesn’t automatically place local businesses on the map, so you need to apply to get there.
You can do this by signing up for Google My Business. Google will send a postcard to your business with a PIN code. Once you confirm the code and enter your business details, you’ll show up with the other local businesses on the map.
Work With Other Companies
Not every company is your enemy. Although many companies are your direct competitors, there are many others in adjacent markets.
You have the chance to work together with those businesses. If you can promote each other, you’ll create win-win situations for each company involved.
Research the other companies in your industry and head to networking events to find these companies. Become friends with other business owners and managers to learn how you can help each other succeed.
Don’t Skip Small Business Marketing
There are more businesses than ever in the world today. It’s easy to complete the required paperwork and start a website to get a company up and running. But that doesn’t mean you can find new customers and reach your target audience.
You need the right small business marketing to make that happen. You must do whatever possible to grow your brand to give yourself the best chance of success. Use the small business marketing tips above to grow your company.
Of course, you’ll need more than a great marketing plan to see business success. Check out the blog to learn how to manage the other parts of your company.