Did you know that almost half of all websites get at least four page views for every visit that they receive?
It’s easy for people to make the mistake of thinking that all they need to do is get lots of website visitors in order to make sales. But the truth is that many people who visit websites do not even visit sales pages. Instead, they spend time browsing blog posts or about pages.
Since it is important to know what people are doing on your website when they visit it, you should know how to measure analytics for website traffic. To help you figure out how to do this, we have created a guide. Keep reading if you want to find out more.
What Is Analytics for Website Traffic?
Analytics for website traffic is a way to gather and make sense of important types of data. This data relates to what kinds of people visit certain websites and what they actually do.
In most circumstances, it’s a good idea to aim for getting as much website traffic as you possibly can. But you are not guaranteed to make sales just because a lot of people are visiting your website.
Website traffic analytics measures things such as who is visiting your site, how long they are visiting it, and what they are doing when they are on your site. It’s also possible to use analytics to find out why people choose to leave your website.
Once you have this kind of data, you can easily create pattern models. By doing this, it becomes easier to identify problems with your web design. You can then make informed decisions to improve how your website works.
How Website Traffic Analytics Work?
Most simply, website traffic analytics function by keeping track of key metrics. These metrics can show you how your website is successful and what you need to do to improve it.
Here are some of the most helpful kinds of metrics that you should consider measuring.
Sources of Traffic
It’s a good idea to keep track of where your website visitors are coming from. Some people will find your site organically.
Others might visit it after seeing an advertisement or post you’ve created on social media. And it’s also likely that many people visit your website after reading a marketing email or newsletter.
You can look at total traffic numbers to get a general idea of how your website is performing. But you can gather more detailed information by tracing traffic sources.
Page views will tell you the number of people who are visiting certain pages on your website. This can be helpful for those who want to figure out what pages are popular on their websites.
Unique visits track the first visit of a user. If this user visits your website on a daily basis, only their very first visit will be tracked.
If you want to find out how many people looked at a page on your website and then left right away, you can measure your website’s bounce rate.
Businesses that have lower bounce rates tend to be more successful.
It’s a good idea to measure your website’s conversion rates if you want to find out how many people convert before leaving your website.
The Best Tools for Analyzing Website Traffic
Businesses that have good website traffic conversion use certain kinds of tools to make their jobs easier. Here are some of the top tools for website analytics that you should be aware of.
Hubspot has great website analytics tools. You can also use HubSpot CMS to get SEO recommendations. This is helpful for those whose top goal is to rank more highly on search engines.
Since it is so important to have great website SEO, it is a good idea to outsource SEO.
This is a tool that you should consider using if use benchmarks and trends to track your market share.
You can use this tool to see how effective your paid advertisements are. SimilarWeb also has an easy-to-use affiliate tracking tool.
Not only can you use Semrush to analyze traffic on your own site, but you can also track the websites of your competitors. It’s also possible to filter traffic reports by region.
Tracking Website Traffic in Google Analytics
Google Analytics is by far the most popular tool that people use for website traffic analytics. To get started, you need to create an account and log in.
You’ll then need to visit the page called “Traffic Acquisition.” Here it is possible to see which channels are sending you the most website traffic.
You can also view analytics reports to find out which search engines are sending the highest amount of traffic.
By visiting the “Site Content” page, you can quickly find out traffic sources for all of your landing and exit pages.
Even though it takes some time to figure out how to use Google Analytics, it is an extremely helpful tool.
Get Started with Analytics for Website Traffic Today
If you’ve been wondering what it takes to start making sense of analytics for website traffic, keep in mind how important it is to first understand how website traffic analytics work. It’s also important to know how to make use of the top website analytics tools.
If you want to find out more about how to make use of website analytics, don’t forget to check out our blog.