Candles are special, delicate and the perfect items that enhance the feel of any event or celebration. They serve as great favors for parties too. As with any other kind of packaging, you have to ensure that the candle boxes you sell appeal to your target audience. Without the perfect appealing packaging boxes, you will observe how challenging it becomes to attract prospective new customers.
Even if you have loyal customers who have tried and used your products before, you will realize just how challenging it becomes to keep them coming back. It is important to keep the packaging appear as appealing as possible to guarantee that customers choose your candles over so many others on retail store shelves.
To ensure your candles sell well, here are some smart tips that can help your brand.
Choose Bright Color Options Available for You
Once you choose the boxes for your candles, you have to ensure you make a smart choice among colors. Take advantage of the various color options available to you. People always associate objects or items with colors, and this is exactly what you need to boost sales of the custom candle boxes. Sometimes, customers associate pastel colors with the spring season, or special days. For the best boxes, go colorful. Avoid opting for neutral colors. This way, the colors of the packaging can work with various other products, and this should make them reusable as well.
Keep “Reuse” As Your Goal
Some packaging of products serves well and becomes reusable compared to others. In this case, custom candle packaging boxes fit into the category. If you make the candle boxes appear attractive, buyers will choose the candle products for the packaging itself. If the box appears unique, they may even save it and use it once again in the future as a gift box. Some use it to store items, such as hair ties, paperclips, and others use it for decoration.When you creating appealing candle boxes from experts like IMH Packaging, you should keep the goal of reuse, regardless of what customers choose to do with the boxes.
Stick to Minimal Designing
Another important key to making candle packaging appealing and reusable is to stick to minimal designing. Your goal should be to attract customers, regardless of the items they choose or prefer. Minimal designing will allow you to create designs that work well for others. If you like a color for the custom candle packaging, don’t go crazy. If you want to see how clients react to colorful boxes, you can consider releasing a limited edition version. Once this goes viral, you can have multiple types depending on how fast they sell.
Think of Your Brand Image
To improve the appeal of your candle boxes, you should take some time out and think of the image that you hope to convey to your customers. If you wish the candles give a personalized and artistic feel, you should consider the packaging that has handwritten or hand-drawn elements. For a luxurious appeal, keep the packaging classic and elegant with shades like silver, gold, black, or white. Your goal should be to stick to the brand image and have minimal creativity. However, the candle appeal is important too.
Add Elegant Details
Even though the packaging of the boxes is an important aspect to focus on, it’s just a small component. To make the custom candle boxes stand out, add ribbons, rhinestones, or other additional ornamental designs. This is important and useful in holiday seasons since it encourages people to give candles as gifts. This should also boost sales. These are just some tips for now. When you choose the design of the candle boxes, make sure it reflects your brand.