When it comes to evaluating business performance, we all emphasise revenues. As long as cash inflows are higher than outflow, we find it a lucrative condition. When the business becomes sluggish, we try to introduce changes to pricing policy and our products to get more and more prospects.
To draw the attention of your users to your brand, you leave no stone unturned in marketing. Thanks to social media, it has made marketing faster, more effective and reliable. Since the entire world has shrunk to the size of a social media platform, you can reach out to your target audience in a blink of an eye.
There is no denying that you would never leave any room in your marketing efforts, but sometimes your efforts go in vain. Have you ever realised why it happens? Content can be the cause.
It might be shocking, but sometimes even high-quality content produces no results. Content is a pitch that makes your users believe in your products and services that further encourages them to take action.
No matter how effective content marketing strategy you make, everything will go down the drain if you deliver poor content.
Think from a user’s point of view
First off, you should find out what your target audience is looking for. Searching queries that people use to find you can be a valuable source of ideas.
With various analytics programmes such as Google Analytics and WordPress dashboard, you will get an idea of words and phrases that they are using.
Trends can also help you know the terms that people are consistently using to find you. If you want to have higher traffic to your site, you need to provide content that people want to read.
They may be interested in a topic that you may not find worth publishing. Make sure that you acknowledge the needs of your users to make content worthwhile for them.
Note down ideas
Solely reliance on analytics and trends is not enough to convert your leads. If you are an entrepreneur, you are a customer too. You would also be using the internet to get an answer to your queries.
When you brainstorm ideas for content to provide to your users, make sure that your brain is active as a visitor or customer, not as an entrepreneur. It will help you reach as close to ideas or phrases in the mind of your audience as possible.
Involve your employees – two heads are better than one. Since they deal with your customers, they may be familiar with the type of queries that they generally have, which can inspire them to generate relevant content.
Use an FAQ page
An FAQ page can be an excellent source of ideas. If you do not have this page, make sure you add it in your website. It invites people to put queries.
If you do not have this page, look at your competitors’ sites to see what type of questions their customers are asking. If you think you can create content to provide answers to those questions, go ahead.
Use keywords smartly
No matter how good content you are creating, keywords play a paramount role to fill the gap between you and your users. Search terms that they use to find you must be smartly integrated and optimised in content.
Try to filter long-tail keywords. Such phrases generally have low competition, and hence your website is likely to appear on the top. Long-tail keyphrases not only draw traffic to your website but also increases the chances of conversion. Use Google Keyword Planner to find keywords that your potential customers are likely to use.
The best way to know what your users want is by asking them directly. The survey is the best way to find out what your users wish to in your content. Encourage people to participate by offering them discount coupons, gifts and exclusive deals.
Content can undoubtedly be the cause of poor business performance. No matter how you market your product or service, make sure that you provide relevant content to your users. If you are a novice, you can consult a content specialist. Hiring such services can be expensive, but short term loans in Ireland can help you.