Students are very diverse and can be easily segmented. They’re also very competitive.
Value seekers and money conscious individuals are looking for value in every aspect of their lives. They are willing to spend money on something that they believe in.
Students are very focused on social spending. How can brands stand out from the crowd by focusing on this aspect of their business?
Student spending is expected to increase at a rate of 3% per year over the next couple of years. This is a huge potential market opportunity for brands.
Face-to-face marketing is one of the most effective ways to promote your brand to students.
The company behind the new energy drink launched it in 2019. They gave their marketing team £1 million to promote the product. They did a number of different marketing techniques to reach out to young people.
The cost of attending the event was around £1 million. Over 50% of their budget was allocated for brand awareness.
The point is not to show off the event’s success, but to show off the potential of face-to-face advertising.
Face to Face Student Marketing
Face-to-face marketing is a method of promoting a product through in-person interaction with potential customers. It can be done through events or pop-ups, and it can also help improve brand awareness and brand engagement.
Face-to-face student marketing works by transferring a customer’s emotions to the brand. This process works by transferring those emotions to the employees and marketers of the company.
The rapid emergence and evolution of technology has greatly impacted the way brands communicate with their customers.
In today’s world, where companies can reach millions of consumers through social media, it’s important to evaluate the various marketing tools available to find the best combination of solutions.
While university is known for its party atmosphere, it is also known for its students not being engaged with the outside world. This is a perilous mistake to make.
Students are some of the most politically and socially conscious individuals in society. Being able to connect with them is very important if you want to build trust with them.
In an article published in January 2018, Marketing Week argued that universities need to work harder to attract Gen Z students due to the high cost of education and the fierce competition.
Following the referendum, universities across the UK launched campaigns to reassure students about the impact of the vote on their studies.
By listening to and addressing the concerns of students, brands can help create a positive and memorable experience for them.
Over the past 5 years, the rise of influencer marketing has been rapid. This form of marketing works by recruiting individuals with large followings on social media to promote your product. Their loyal following will help drive sales, and their media value is typically higher than that of the brand itself.
Depending on the industry and your budget, influencers with less than 10k followers can often be incredibly cost-effective to work with. Even influencers with up 100,000 followers can often be incredibly cost-effective to collaborate with.
Be sure to thoroughly check the platform and the influencers you are interested in working with. Doing this will help you find influencers who are relevant to your industry and could be of use to you.
Make sure that the influencer is RELEVANT to your industry. If you are a fashion brand, don’t try to reach out to a food influencer to promote their product. You need to be specific with your goals and create content that is specifically targeted to your audience.
Make sure that the influencer has a real following. If they have a fast rise, but then suddenly stop growing, this is a sign that they might have bought followers. Also, look at the comments section of their content.